Rural Agriculture and Marketing
Contents: Preface. I. Agriculture Farming System: 1. Whither organic farming/D.D. Patra, A. Kalra and S.P.S.. Khanuja. 2. Contract Farming: myths and realities/Sunnykutty Thomas. 3. Integrated farming: boon for small and marginal farmers/Pramod Kumar Panda. 4. Conservation farming for sustainable development/G.P. Reddy. 5. Technology development and delivery: farming systems research and extension approach/Shantanu Kumar, Uma Sah and P.P. Pal. II. Dairy Farm Enterprise: 6. Animal Husbandry and Dairying during Tenth plan/D. Kumar and T. Sudakar. 7. Dairy enterprise: effective tool for poverty alleviation/B. Hemalatha, Y.V.R. Reddy. 8. Dairy farm sector: a brief analysis/S. Surya Murthi. 9. Fermented dairy products/Himadri Panda. 10. Women dairy cooperatives/V.M. Rao. 11. Dairying and rural development/V. Kurien. III. Rural communication and technologies: 12. Community media: towards a new horizon/V.S. Gupta. 13. Electronic media for agricultural and rural development/Shantanu Kumar, Uma Sah and Ajay Kumar Sah. 14. Searching the web/Gaurav Kumar. 15. Should media policy be anti-proof?/H. Hanumantha Rao. 16. Traditional media in rural development/Rupasi Tiwari and B.R. Singh. 17. Role of media in social change/Anjali Pattanaik and Gunum Pattanayak. 18. Information, education and communication activities on family welfare programmes/Shankar Chatterjee. 19. Communication for rural development/Lalit Kumar Tyagi. 20. Media-development linkages/V.S. Gupta. 21. Communication for rural development/Chandan Kumar Deka, Shantanu Kumar and Uma Sah. 22. Telecom revolution: vital for rural development/Ashish Joshi. 23. Holding board meetings through conferencing/Pavan Kumar Vijay. 24. Communication Convergence Bill, 2001: a new avenue for practice/S.D. Israni. 25. Rural connectivity: current issues and future plans/Surinder Sud. IV. Rural Transportation: 26. Innovative technology for rural roads/T. Muraleedharan and V.K. Sood. 27. Rural road network/K.N. Raju. 28. Transportation and communication in rural India/J.P. Singh. 29. Rural road transport and marketing of agricultural produce/S.H. Indurwade. V. Rural Marketing: 30. Agricultural marketing/D. Shrijay Devaraj Urs. 31. Agricultural marketing/N.L. Agarwal. 32. Changing face of rural marketing/C. Rajendra Kumar and Sanjay S. Kaptan. 33. Kaleidoscope of rural marketing/K. Rajamohan. 34. Rural marketing: perspectives and issues/L.P. Singh. 35. Rural marketing challenges in the new millennium/Keshav Sharma, Deepak R. Gupta and Parikshat Singh Manhas. 36. Marketing cooperatives in agriculture gearing up for emerging challenges/P.K. Mishra. 37. Marketing support to the SHGs/P. Purushotham. 38. Rising market for Gold Jewellery vs. plight of Goldsmiths/C.V. Kannaji Rao. 39. Importance of agricultural marketing/L.P. Singh. Index.
"For developing location-specific farming systems it is essential to conduct on farm and participatory research in numerous sub-regions of various agro-ecological zones for system description, diagnosis and problem specification, followed by on-farm solution, verification and feedback. Agricultural marketing is characterised by the involvement of a large number of functionaries and duplication of functions in the process of distribution of produce from the producers to research which will aim at vertical and horizontal integration of marketing functions and functionaries so as to reduce the cost of marketing and ensure a fair price to the growers and consumers alike." (jacket)
