Rural Banking and Overdues Management
Contents: Introduction. 2. Rural Economy and Bank Credit. 3. Difficulties of the Rural People. 4. Policies and their Implementation in India. 5. Rural Banking : Bridging the Gap. 6. Commercial Banks and Rural Banking Role of Rural Branches. 7. Cooperative Banking - Performance and Progress - Long Term Structure. 8. The Regional Rural Banks. 9. Micro Finance in India - An Overview. 10. Indian Banking Reform. 11. Banking for Growth of Economy
Within the framework of marketing concept the present study has examined in detail various efforts by the agencies concerned like sponsor banks, state government, RBI and Government of India with regards to need-based service package in rural India, branch location issues, rural banking, communication, customer-friendly bank personnel, procedural simplification, etc. The issues have been studied empirically on the basis of information gathered, on self-developed five-point Liekeert, -scaled schedule, from randomly selected respondents. The reliability and validity of findings have been tested transparently and objectively. Besides the aforesaid nature and scope of original addition to the knowledge on rural bank marketing, the conceptual background of the concept of marketing orientation in rural banking made in the beginning of the study justifies the necessity of the work as RRBs are said to have combined concepts of both comparative and commercial banking in real rural settings.
Within the framework of marketing concept the present study has examined in detail various efforts by the agencies concerned like sponsor banks, state government, RBI and Government of India with regards to need-based service package in rural India, branch location issues, rural banking, communication, customer-friendly bank personnel, procedural simplification, etc. The issues have been studied empirically on the basis of information gathered, on self-developed five-point Liekeert, -scaled schedule, from randomly selected respondents. The reliability and validity of findings have been tested transparently and objectively. Besides the aforesaid nature and scope of original addition to the knowledge on rural bank marketing, the conceptual background of the concept of marketing orientation in rural banking made in the beginning of the study justifies the necessity of the work as RRBs are said to have combined concepts of both comparative and commercial banking in real rural settings.
