Rural Management

Contents: 1. Introduction to rural management: Understanding rural India. 2. Rural marketing: rural consumer behaviour. 3. Rural marketing research: market segmentation. 4. Market potential: rural marketing strategies. 5. Rural communication: rural marketing network. 6. Marketing of agricultural inputs: marketing of rural non-farm products. 7. Role of government in agricultural marketing: rural financing. NABARD: micro-finance.

The book explains various aspects of Rural Management. It deals with this subject from a managerial perspective, focusing on the production, marketing, finance, HR, and information technology issues. To make the learning more interesting and meaningful, plenty of diagrams and relevant figures have been used. Language has been kept very simple and lucid. End of the chapter questions have been included to allow the readers test their knowledge.