Did you know in India 53% of the total agricultural land belongs to only 14% of farmers and these 14% farmers are actually the real customers for many things and as a marketer we have to approach them directly. Approaching them and connecting them on frequent basis it's certainly help you grow and these 14% farmers are basically the influencers as well as market leaders in their area. The major challenge is to connect with these influencers and then percolating the products to the other 86% through effective rural marketing. Hope the marketers will be able to get some insights into the market.
