Services Marketing : Ethics Values and Cases

Contents: Preface. Acknowledgement. Abbreviations. 1. Introduction of marketing and services marketing. 2. Healthcare services in India. 3. Research methodology. 4. Literature reviews. 5. General profile of selected corporate hospitals. 6. Marketing practices of selected corporate hospitals. 7. Analysis of marketing activities. 8. Conclusions and suggestions. Bibliography. Appendix.

Service marketing very significant field in modern time. Service marketing is emerged as a new area of marketing. People expect quality in services form the service providers like government, semi-government, private practitioner and corporate sector. Corporate sector has mushroomed along with modernization of the society. Corporate world dominates metro cities and it includes corporate companies as well as corporate sector. Corporate sector do their level best to provide with service to the public. The book includes marketing, marketing-mix, service marketing, service mix etc. The students, businessmen, traders, industrialists and professionals must know service marketing current scenario and future prospects to understand.