Communication is one of the essential jobs of any leading executive. It is also a job that many find difficult. What’s the best approach to media relations? What makes a successful presentation? How can businesses get the most out of Google and social networks? How to phrase concise messages How to give effective presentations The do’s and don’ts of dealing with the media The art of speaking and writing in plain and simple language Rainer Zitelmann has successfully advised executives and business leaders for over ten years. He is intimately familiar with the practical issues directors and executives are faced with on a daily basis. His book dispenses with any theoretical filler and cuts straight to the chase, focusing 100% on easy-to-follow guidelines for successful business communication. (jacket)
