Statistics for Business and Economics

Contents: Preface. 1. Overview of statistics. 2. Describing data: numerical measures. 3. Describing data: displaying and exploring data. 4. Probability. 5. Discrete probability distributions. 6. Continuous probability distributions. 7. Sampling distributions. 8. One sample hypothesis tests. 9. Two sample hypothesis tests. 10. Analysis of variance and Manova. 11. Linear regression and correlation. 12. Multiple regression and correlation analysis. 13. Time series analysis. 14. Chi square tests. 15. Nonparametric tests. 16. Quality management. Index.

Someone must recognize when an idea is good. It is important that when an idea is good it is sold to those who can act on it those who have the power to evaluate and adopt it. Understanding users is an important activity for any change agent. People must be convinced that  a particular idea or innovation has enough merit to warrant adoption. This is the principle of communication.
 
Communication is by definition a two way process an interaction. Presentation trends to be one way only so is there anything at all that we can take from research underlying communication and how people learn that is of any relevance tot he topic of this book. You can discover more from this book. (jacket)