Textbook of Agricultural Extension

Contents: 1. Diffusion and Adoption of Innovation. 2. Transfer of Technology. 3. Systems of Transfer of Technology. 4. Attributes of Technology and its Relation to TOT Process. 5. Extension Teaching Methods. 6. Development Communication and Information Management. 7. Basics of Writing: News Stories, Feature Articles and Magazine Articles. 8. Rural Sociology. 9. Entrepreneurship Development. 10. Information and Communication Technologies. 11. Extension Programme Planning, Monitoring and Evaluation.

India is a global agricultural powerhouse. It is the world’s largest producer of milk, pulses, and spices, but in recent times it is facing rapid changes and unprecedented challenges like Covid pandemic. The knowledge intensive nature of the sector is more evident now than ever before. The trends of urban markets, globalization, changing consumption patterns, land and water constraints, climate change are driving development in agriculture. Extension education plays a crucial role in addressing these challenges and developments. There is no gain saying the crucial role of agricultural extension services in promoting agricultural innovation processes. They can play the boundary spanning role and help link farmers to various technical and non-technical services and markets. They are the major conduits for knowledge sharing. In this book recognition has been given to the value of latest technologies in ICTs and communication aspects in particular. This book has achieved its purpose to give you an outlook on communication and rural sociology. It also spells out the areas and aspects which the system can be improved. This has been beautifully illustrated, grippingly readable book is expected to be of much help to the scholars, trainers and scientists in the field of agricultural extension and allied sectors. No doubt it will be of immense use to policy analysts, extension personnel policy-makers, students and the research and development community at large.