Categories

Textbook on Agribusiness and Rural Marketing

AuthorSaurabh Tyagi, R K Naresh and G Chaudhary
PublisherJaya Publishing House
Publisher2022
ISBN9789391063634

Contents: 1. Agricultural marketing: concept and definition. 2. Marketing functions and information. 3. Marketing channels, efficiency and integration. 4. Grading and standardization of agri-commodities. 5. Transportation and financial management in agriculture. 6. Marketable surplus in agricultural communities and market integration. 7. Models and theories of agricultural marketing. 8. Seasonality and processing of agricultural products. 9. Regulated markets and agricultural price policy. 10. Farmers producer organization (FPO). 11. Information communication and technology in rural marketing. 8. Seasonality and processing of agricultural products. 9. Regulated markets and agricultural price policy. 10. Farmers producer organization (FPO). 11. Information communication and technology in rural marketing.

 

Loading...