The Art of Marketing Communication and Corporate Culture

Contents: Introduction. I. 1. Marketing communication. 2. Probe to close. 3. Marketing communications. 4. The art of closing. 5. Client service. 6. Practice management. 7. Sales management. 8. Sales administration mid to upper. 9. A brief discussion on management and marketing. 10. Motivational technique. 11. Understanding the human race. II. 12. Corporate culture. 13. The global corporate arena. 14. Communication: choose your words carefully. 15. Negotiation science. 16. Corporate social arena. 17. Attire. 18. Etiquette and etcetera. 19. Key core competencies for corporation. References. Index.

"Marketing and communication are two different subjects and yet, when they are written together it creates a whole new dimension or definition. When the desire is to market a product, a concept or a cause, to consumers, audiences or population; marketing team and sales team work together to make their product, concept or cause most wanted or desired by the target group. Generally speaking, the entire process and the continuity of that practice is marketing communication.

The first part is all about Marketing Communication, the Art of closing, motivational techniques, understanding human behavior, and a brief discussion on marketing and management.

An understanding of the global corporate arena is very important. Social culture affects the corporate world. Diversity, interpersonal awareness and understanding, adaptability, versatility, relationship building, are some examples of a few fields that we can improve upon.

The second part of the book deals with corporate culture, negotiations science, corporate social arena, attire, social graces, etiquette, etc. It also discusses the competencies in a corporation on topics such as adaptive thinking, versatility, corporate politics and structure challenges, proactiveness, client service, interpersonal awareness, relationship building and team work." (jacket)