The New Technology and Tourism

Contents: Preface. 1. Principles of marketing. 2. Use of web site design. 3. Designing your site. 4. Directory submission strategies. 5. Newsgroups and target market. 6. How to increase web site traffic. 7. The use of E-mail. 8. Use of mailing lists. 9. Tips for-web site launch. 10. Developing a links strategy. 11. How to win awards?

"Rapid means of communication and transportation have got tourism within the reach of the common people. The use of satellite and website facilities has helped the tourism industry immensely.

Some areas are much more conducive to research online. Areas that facilitate and encourage tourism/vacation planning are high on the list. As a tourism operator your are provided with a great opportunity to reach vast numbers of your target market quickly, easily, and at very little cost. The geographic reach that the internet provides is phenomenal. Meanwhile, internet marketing encompasses all the steps you take to reach your target market online, attract visitors to your tourism website, encourage them to purchase your products or services an make them want to comeback for more.

This book highlights the recent advancement in technology and especially on the marketing of tourism. The western technology is being adopted by the developing worked. The developing world including India is still in a borrowing stage and marketing techniques are mainly western including the theoretical concepts which are being used in tourism. The paucity of funds for research and development in tourism and publishing industry has developed a situation in which India a fast developing country is still in borrowing stage." (jacket)