Tourism Marketing

Contents: Preface. 1. Concept of marketing. 2. Tourism product. 3. Preparing budget. 4. Productive value. 5. Marketing channels. 6. The customers. 7. Sale network. 8. Internal and external marketing. 9. Publicity and advertisement. Index. Bibliography.

From the preface: "The marketing is the key factor for the success of any business group. Tourism marketing means the marketing of the goods and services required in tourism. It is the process in which we generate the demand and availability of the goods and services.

Initially supply being short of demand, it issues to mainly the sales management function as distinct from the market management function.

The rapid industrial advancement subsequently placed at the disposal of the customers, a large variety of goods of improved quality and in abundant quantity from a large number of competing manufactures. This compelled manufacturers to give greater consideration to the needs of the customers. This factor eventually led to the adoption of marketing concept.

Considerably this book will be very helpful in the field of tourism marketing."