Tourism Marketing and Crisis Management

Contents: Preface. 1. Introduction. 2. Tourism in Fiji: effects of political crisis. 3. Tourism marketing in Philippines. 4. Tourism revivals in Croatia after Croatia-Yugoslav War. 5. Terrorism and tourism in Egypt. 6. Tourism in Australia after Arthur Massacre. 7. Rebuilding the Turkey Tourism Industry after Izmit earthquake of 1999. 8. Tourism in Israel and the Palestinian uprising. 9. Challenges of tourism in United States after September 11. 10. Tourism challenges in Great Britain: foot and mouth disease, 2001. 11. Civil war and Sri Lanka\'s tourism. 12. Crime wave and South African tourism. Index.

"Successful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing and crisis management." (jacket)