Tourism Planning : An Introduction

Contents: Preface. 1. Education and tourism planning. 2. Tourism planning and management. 3. Tourism planning and sustainability. 4. The tourism industry. 5. Planning for tourism marketing. 6. Planning for tourism promotion.

From the Preface: "The book Tourism Planning - An Introduction, is a small text book on the subject for the students at the college level and informal layman who have their interest in the subject to enable them to understand the basic concepts of the subject most interesting. The habit of travelling is inherent and attached to the human being from the very beginning. With evolution, growth and development of human civilization, it gradually developed into a pleasure but it was only after the advent of industrialization, people started moving in large numbers to places away from their home with a desire for leisure and pleasure which continued till tourism became a socio-economic phenomenon and this phenomenon, today, has evolved into one of the largest and fastest growing industries of the world.

This book has provided the basis of tourism telling us of the tourism particulars and different ways of marketing this composite commodity. It is not just enough to prepare tourism schemes, it is necessary to put them into practice. The author have tried to make this book the best on the subject, the students, scholars, teachers and other readers are the best to judge its merits."