Tourism Planning and Tour Operation

Contents: Preface. 1. Tourism planning. 2. Responsibilities of tour operators. 3. Promoting destinations. 4. Tourism market operations. 5. Community-based tour operation. 6. Planning and development of ecotourism. 7. Developing sustainable tour operation. 8. Tour operation: opportunities and challenges. Bibliography. Index.

"Tourism Planning and Tour Operation comprehensively discusses various aspects of the business of tourism in the Indian context. Delineating systematically the functions of the tour operation in tourism, the book provides a set of tools for managing tourism problems, monitoring policy and its implementation, promoting sites etc. It analyses the dynamics of formulating appropriate tourism policy.

Blending current trends in the travel and tourism field with the emerging range of opportunities and challenges the book gives a valuable insight into the intricacies of the works and problems related to tourism. With an all-encompassing, sharp reading into the tourism field, the book would be a valuable read for tour operators, guides and anybody in the travel and tourism arena." (jacket)