Tourism Product and Services : Development Strategy and Management Options

Contents: Preface. 1. Contemporary tourism service industry and tourism product: an introduction. 2. Tourism product development: issues and options. 3. Towards sustainable tourism products marketing by promoting responsible tourism destinations. 4. Quality management in tourism: concepts, principles and systems standards. 5. Sustainable tourism certification and training: an overview. 6. Tourism product: development strategy, management and research. Appendix. Bibliography. Index.

"Tourism Product and Services: Development Strategy and Management Options" has been written keeping in mind the uniqueness of the subject and its growing significance in contemporary age. The main purpose of tourism product development is to enhance the quality of services involving various tourism products.

This book covers the subject area of tourism product development and management in 6 chapters." (jacket)