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Visual Communication : Beyond Words

AuthorPratish K. Mathur
PublisherGNOSIS Pub
Publisher2006
Publisherxii
Publisher206 p,
ISBN8189012088

Contents: Preface. 1. Introduction. 2. Visual literacy. 3. Visual communication to visual interaction. 4. Visualisation techniques. 5. Visualisation taxonomy. 6. Visual graphic design. 7. Animated visual representation. 8. 3D visual communication. 9. Visual language and converging technologies. 10. Visualisation on the internet. 11. Concept of visualisation in modern age. 12. Challenges of visual communication. Bibliography. Index.

"Visual communication is a multidisciplinary field encompassing graphic design, illustration, fine arts,  multimedia, and photography. It serves a purpose grater than decoration and  is an important tool for modern communication practices. Memorable visual messages with text have the greatest power to inform, educate and persuade an individual. Primarily associated with two-dimensional images, visual communication includes alphanumerics, art, signs and electronic resources. Visual communication, whether it is print-based or net-oriented technology, is growing rapidly in our fast-paced, image-reliant society.

This book provides a comprehensive, state-of-the-art coverage of the rapidly advancing field of visual communications. Written in easy to read layman\'s language, it explores the latest developments in the field and provides readers with an insight into possible future developments. It will be a dependable textbook for anyone related to any area of visual communication, illustration, graphic design, art etc." (jacket)

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