Web Advertising and Online Marketing : Technologies and Strategies for E-marketing

Contents: Preface. 1. Return on investment goals. 2. Web based propositions. 3. Content designing. 4. Advertising on branded domain. 5. Search engines and directories. 6. Online marketing. 7. Strategies for online marketing. 8. Public relations essential for digital age. 9. Benefits of web advertising. 10. Promotion strategies. 11. Service marketing. Bibliography. Index.

"The e-marketing industry has a bright future to watch out. The future of marketing is there for anyone to see--just log on to the internet. In less than a decade the World Wide Web has changed from a research enclave to the main street of the world. In the years ahead it will continue to shift from a medium of personal communication and expression to place of economic opportunity.

This book will provide valuable and timely information to a wide range of customers, marketers, managers and executives. This book will prove a suitable text for Web advertising and online marketing." (jacket)