Women and Media : Challenging Feminist Discourse
Contents: Preface. 1. Women, media and society: recasting communication policy/Kiran Prasad. 2. Mediated images of women and their gender status in contemporary society/Leela Perumpally. 3. Communication strategies of NGOs for women\'s development/Ila Joshi. 4. Women and media in a developed society: the case of Kerala/P.P. Shaju. 5. Women\'s sexuality in films: on making empowered choices/Charu Gargi. 6. Women in Indian soap operas/Waheeda Sultana. 7. Women in advertisements on television/M. Haripriya. 8. Women in print media advertisements/Bandana Pandey. 9. Feminist writing in Telugu literature/K. Madhu Jyoti. 10. Portrayal of women in the Telugu mass media/C. Vani. 11. Representation of women in media: the legal debate/Jawhari Sudarsanam. 12. Women in media: opportunities and challenges/I. Arul Aram and Jaya Menon. 13. Women\'s movement and media action: paradoxes and promises/Kiran Prasad.
"No book on women\'s studies can ignore the tremendous impact of mass communication on the modern world. This volume highlights the images and presentation of women in media, women as media professionals, the contribution of various bodies and women\'s movement to gender justice. The call for gender justice and gender equality through the efforts of women\'s organizations and eminent women has opened several hitherto closed areas to debate and public discourse in the media.
The media is a subject of study in a range of disciplines but this book will be invaluable to faculty and students of communication, journalism, sociology, women\'s studies, home science and extension, and development studies in learning the women\'s inter-linkages with the media as audience, message producers and their representation in the media. With many women aspiring to work in the media, knowledge and understanding of the media institution, an understanding of the culture in which media function and thorough insights into the media, their uses, their significance in contemporary life and their modes of operation, this book will make fruitful reading." (jacket)
