Women Entrepreneurship and Enterprise Management

Contents: Preface. I. Women entrepreneurship for women empowerment: 1. Entrepreneurship as one of career options for women. 2. Women entrepreneurship in India: motivation and obstacles. 3. New and emerging entrepreneurial opportunities for women entrepreneurs in India: an overview. 4. Industrial entrepreneurship women entrepreneurship. 5. Women’s voyage to excellence. 6. The new millennium women entrepreneur. 7. The big-five personality model: a comparison between male and female entrepreneurs. II. Management of small and medium enterprises (SMEs): 8. Application of blue ocean strategy in management of SMEs in Asia Pacific Region.9. How to find suitable staff for SME in Mainland. 10. Saving from sickness. 11. Enterprise monitoring and entrepreneurial aptitude. 12. Developing a work culture directed towards entrepreneurial orientation for sustained SMEs growth. 13. Value Added SME Knowledge framework for better decision in today’s environment. 14. The next entrepreneurs Creative approach. 15. Critical analysis of micro-financing in entrepreneurial development in India. 16. Ethics from Hinduism and entrepreneurs. 17. Golden and iron principles of successful entrepreneurs. 19. The practice of an entrepreneurship and the role of entrepreneurial leader. List of contributors.

Entrepreneurship development is buzzword and action point all throughout the world for economic development, growth, and tackling the problems of ever increasing unemployment. Lot of research work is being carried out all over the world; a number of seminars, conferences and colloquia are being organized. But need of the hour is to make more strenuous and fervent efforts through individuals’ ideas and thinking and teaming several heads together for formulating concrete strategies for spearheading the entrepreneurship movement. A national conference was organized by EDIC department of NITTTR Chandigarh from 17 19 November, 2008 which focused on women entrepreneurship and management of SMEs. This document is an edited compilation of papers presented during the conference. We hope this will go a long way in motivating readers to cultivate further enthusiasm towards this movement in the country.