Women, Technology and Entrepreneurship : Global Case Studies
Contents: 1. Women, technology and entrepreneurship: an introduction/Vinnie Jauhari and Charla Griffy Brown. 2. The biotech industry: the case of Kiran Mazumdar Shaw/Vinnie Jauhari and Kirti Dutta. 3. Case study on Shahnaz Hussain/Kirti Dutta. 4. Women entrepreneurship in India -- a case of Lijjat Papad/Kakoli Sen and Gunjan M. Sanjeev. 5. Social entrepreneurship : a case study of Divya Thangadurai/Himani Kaul and Shivangi Gupta. 6. SEWA: creating women entrepreneurs/Smitu Malhotra and Madhukar Shukla. 7. Women entrepreneurship in Asia: a Singaporean case study/Ghee Soon LIM. 8. Pioneering private education: an entrepreneurship challenge in an economy in transition/Carla C.J.M. Millar and Mirjana Mladie. 9. Tejari.com : "The Middle East online Marketplace\' under the leadership of Sheika Lubna Al Qasimi/Linzi J. Kemp. 10. Sustainable entrepreneurship--The case of the body shop/Vinnie Jauhari. 11. Barbara Corcoran\'s successful career in real estate: a story of resourcefulness, marketing Prowess and creativity/Janet Rovenpor. 12. Vickie Buyniski Gluckman and United Medical Resources. Inc./Rebecca J. White and Fred M. Beasley. 13. Costa Rica: the two Vecosa Cases/Steven F. Freeman. 14. MOKKA: 20 years of tradition/Fredy Valenzuela and Victor Nocetti. 15. Conclusion: women, technology and entrepreneurship/Charla Griffy Brown and Vinnie Jauhari.
"The book explores the dynamics of entrepreneurship initiated by women and also assesses the role of technology in sustaining the same. Through global case studies this book analyzes the growth of successful entrepreneurial initiatives by women. These cases are sourced from various countries such as India, Singapore, UK, Middle East, US, Slovenia, Chile. The cases give insight into the socio-economic contexts and how in the given industry scenarios these initiatives were successful. It cases take us through the trials, tribulations and success of women entrepreneurs in diverse sectors which have leveraged technology to achieve their goals. The cases have strong conceptual underpinnings of management theory enmeshed into them. The cases also include the environmental and governmental support network, exploration of idea behind creation of a business, supporting institutions and firms, key obstacles encountered and how these were resolved, current state of business and future growth scenario. The strong management underpinning makes it a valuable resource both for entrepreneurs, managers and academics." (jacket)
